Fully HTML 5 and naturally responsive. Ability to design templates that can be used to format the site. Ability to build custom landing pages that are not bound to the constraints of the template. Custom URL editing (not be required to have huge URL generated by the system). Allows friendly URL (a web address that is readable to both a human user of the website and a search engine). Custom CSS (Full access to style sheets). Custom HTML and/or iFrames.